Methodology

What ChatGPT doesn't know,
AI Market Twin does

Ask a generic AI chatbot "Will my premium skincare brand sell in Vietnam?" and you get a generic guess. AI Market Twin runs simulations on a persona pool that's actually grounded in real government and public statistics — Vietnam's Bộ Y Tế food registration process, Indonesia's BPS household income distribution, Japan's 厚生労働省 cosmetics regulations, and 21 more.

24-Country Reference Database

Each country's personas come from
that country's official statistics

Income distribution, profession-level wages, household composition, consumption patterns, and core regulations — measured data pulled from each country's government and public statistics offices is the ground truth for persona generation.

🇰🇷
Korea
KOSIS · Korea Customs Service
🇺🇸
United States
U.S. Census Bureau · BLS
🇯🇵
Japan
e-Stat · 総務省 · 厚生労働省
🇬🇧
United Kingdom
ONS · Family Resources Survey
🇩🇪
Germany
Destatis (Statistisches Bundesamt)
🇫🇷
France
INSEE
🇮🇹
Italy
ISTAT
🇪🇸
Spain
INE Spain
🇳🇱
Netherlands
CBS Netherlands
🇨🇦
Canada
Statistics Canada
🇲🇽
Mexico
INEGI
🇧🇷
Brazil
IBGE
🇦🇺
Australia
ABS (Australian Bureau of Statistics)
🇨🇳
China
NBS · 国家统计局
🇹🇼
Taiwan
DGBAS · 行政院主計總處
🇸🇬
Singapore
SingStat · HSA
🇲🇾
Malaysia
DOSM (Department of Statistics)
🇹🇭
Thailand
NSO Thailand · Thai FDA
🇻🇳
Vietnam
GSO Vietnam · Bộ Y Tế
🇮🇩
Indonesia
BPS Statistics Indonesia
🇵🇭
Philippines
PSA Philippines
🇮🇳
India
MoSPI · NSSO
🇦🇪
UAE
Federal Competitiveness Authority
🇸🇦
Saudi Arabia
GASTAT (General Authority for Statistics)

Why Not Just Ask ChatGPT?

What sets us apart from a generic AI chatbot

You'll get an answer either way. The question is whether the answer is something you can actually take into a boardroom.

Generic AI Chatbot (ChatGPT/Claude/Gemini)

"Will our product sell well in Vietnam?"
  • ×
    General knowledge from training cutoff. No specifics on Vietnam GSO 2024 household income distribution or Bộ Y Tế food registration procedures.
  • ×
    Reasoning isn't traceable — can't answer "why did you conclude that?"
  • ×
    One persona. No intent distribution, segment diversity, or minority-opinion visibility.
  • ×
    No quantitative outputs — no price curve, CAC estimate, or market prioritisation.
  • ×
    No executive PDF or charts — you have to assemble the deck yourself every time.

AI Market Twin

600–5,000 virtual consumers built from official statistics · traceable sourcing
  • ✓
    Integrates 24-country official statistics + category-specific regulations (Bộ Y Tế · 厚生労働省 · Thai FDA · UK CPSR, etc.)
  • ✓
    The statistical sources used in each analysis are listed in the PDF.
  • ✓
    Purchase-intent distribution across every virtual consumer, segment-level rejection factors, minority-champion visibility.
  • ✓
    Price-vs-conversion curves, country-level CAC estimates, automatic HIGH/MEDIUM/LOW risk classification.
  • ✓
    Executive PDF generated in one click (Korean and English).
Verifiable Accuracy

We publish our data sources
and our accuracy

There are two ways to stop an AI from making things up that sound right: ground it in official data, and score it against what actually happened.

Official data used in every analysis

World Bank macro indicators
GDP per capita, population, household spending, internet reach, urbanization, logistics index — market size and buying power
UN Comtrade trade statistics
Import and export flows by product (HS code) — whether the category actually sells there
Import tariffs (WITS)
Applied tariff by market — price competitiveness and entry cost (e.g. food: Vietnam 33.8%, UK 0%)
Governance indicators (WGI)
Regulatory quality, rule of law, control of corruption, political stability — operating risk
Hofstede cultural dimensions
Power distance, individualism, uncertainty avoidance and more — adjusts for national buying habits
Search and social demand
Google search trends, TikTok hashtags, Baidu for China — current demand signals (excluded from historical back-tests)

Company and regulatory data by home country

Korea — DART · Korea Customs · KOTRA
Listed-company financials and regional sales, monthly exports by product, Korean subsidiaries in 86 countries
United States — SEC EDGAR · openFDA
Listed-company financials; food, drug and cosmetics enforcement actions
Japan — EDINET
Annual securities reports — sales and brand financials
United Kingdom — Companies House
Company register — existence and age of the business

Brand-specific entry signals

What you tell us
Markets where you already sell, where you have distribution, retail or licensing partners, or where the founders have networks. Entry paths that statistics can't see are reflected in the score.
Web research
Where the brand already ships and which importers and distributors work in each market. These are estimates, so they carry less weight.

How we measure accuracy

We went back to the moment 42 brands were deciding where to expand, analyzed each using only what was known then, and compared the result with the market where the brand actually succeeded. No cherry-picking: all 42 were scored.

76%
Winning market
in our top 2
83%
In our top 3
21.5%
Picking 2 at random
(9.3 candidates on average)

Confidence levels. Every result carries a High, Moderate or Low confidence level. High requires several AI models to name the same market with a clear margin over the runner-up; when they disagree or the supporting data is thin, the level goes down. High means check this market first, Moderate means keep it on the shortlist, Low means it needs more verification.

How we report it

The figures come from a single measurement on September 17, 2026 (42 cases); the method and its limits are in the methodology PDF. Every result PDF lists the data sources used and how the score was built, and engine improvements reach existing customers at no extra cost.

Pipeline

The 6 stages of an analysis

From input to PDF report in about 6–30 minutes depending on the tier. Stages are cross-run several times, split across different AI models.

01 — VALIDATING

Input validation + consumer plan

Checks the product details and decides which jobs, incomes and ages the virtual consumers should have, following each country's statistics.

02 — REGULATORY

Up-front regulatory check

Inspects sales bans and labelling rules per country and category. Markets where launch is structurally impossible are auto-excluded.

03 — PERSONAS

Virtual consumers + their reactions

Matching consumers are reused from the accumulated pool and only the gap is newly generated. Each gives a purchase intent and a first-person comment.

04 — SCORING

Country-level prioritisation

Aggregates intent distribution, rejection factors, and trust signals across all virtual consumers to score each market on demand, CAC, and competitive intensity.

05 — PRICING

Price curve

Pricing is run five times separately and the median is used, so one run can't swing the result. Price sensitivity is broken out per market.

06 — RECOMMEND

Synthesis + self-check

Any uploaded packaging or ad images are analyzed too. A final check confirms the recommended market and its evidence agree before the result is finalized.

Try it

See an actual result — sample report

Consensus analysis of a K-food product as a PDF (6 cross-runs · 1,200 virtual consumers · 3 candidate markets · 27 pages) — no sign-up, download directly.

Download sample report (PDF) Start free